Meet Liberty Life’s Leading Lady Lulu Rasebotsa

Meet Liberty Life’s leading lady Lulu Rasebotsa. If you are a gin drinker then you have probably come across her gin brand, Ginlou. Rasebotsa is the Managing Director for Liberty Life Botswana since June 2011 taking charge of the day-today leadership, operational management, and growth of the organization. 

The revolutionary leader at the helm of one of Botswana’s leading insurance brokers is a versatile entrepreneur and an amazing mother of two. Her role in the corporate space does not go unrecognized as she posses an innovative visionary mind set which enables organizations that she leads to be ahead of their competitors; using strategies that insulate the business from changing market dynamics.

Rasebotsa’s magnificent track record has taken Liberty Life’s earnings up the ladder by  400% and the secret she said is in focusing on the people. Her brand power resonates around excellent team work and collaboration. Top of the list of her accomplishments with the organization over the last couple of years is her contribution towards the ten year celebration in which she has been commander in charge for 7 of these rewarding years. Rasebotsa in her leadership has been successful in building a steady team, developing people, designing and launching products in the market, some of which were ‘firsts’ to Botswana markets.

Ginlou

The handcrafted small batch beverage brand introduced its original Dry Gin distilled with Botswana’s
indigenous wild melon (lerotse). Within 6 months of its launch, the brand presented its second
Dry Gin infused with Butterfly Pea flower while retaining its lerotse distillation. GinLou is inspired by the
strength of Batswana women and men who have had a positive impact on their lives. The botanicals
have been specially selected to complement each other as a demonstration of how humankind should
co-exist. With over two years in the making, GinLou is carefully crafted to celebrate Botswana through
locally sourced ingredients that tastefully complement its international inspiration.