Sasol Limited a global chemicals and energy company based in South Africa has recently launched a TikTok account as a way to create a sufficient brand conversation.
The company found it as an essential to bridge into TikTok as a way to increase their brand presence and to reach out to many clients globally in a way they can easily understand on what the company stands for.
The head of Group Communications at Sasol Limited, MJ Khan explained that TikTok has an excellent brand functionality which includes analytics and guard rails to reduce the use of copyright protected music.
It also entails unique demographics that the application entails, Sasol Limited will feature a few campaigns they have focused on the company’s brand and would also add value through customer support and proactive engagement.
It also helps to deal with someone who will try to tarnish the image of the company, mislead clients with recruitment schemes as the official account helps to provide the accurate information about a company from its branding down to contacts.
TikTok will help Sasol Limited to reach a high client base through their brand conversation they are creating on the application. Sasol Limited has 22 following on TikTok and 52 thousand likes on their posts, check out their TikTok account at sasolltd.
