Why Blogging Is Good For Your Business And Marketing Strategy
Why blogging is good for your business and marketing strategy. Experts say there is nearly 4 billion people worldwide currently connected to the internet therefore there has never been a better time for businesses to include blogging in their marketing strategy than now. Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers.
Generate Traffic
Every time you create and publish a blog post, it’s one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search. A blog is even more beneficial to your SEO; it’s also one more cue to Google and other search engines that your website is active, and they should be checking in frequently to see what new content to surface.
Blogs Convert Traffic Into leads.
Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads. Like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is straightforward: Just add a lead-generating call-to-action to every blog post. Often, these calls-to-action lead to things like free e-books, whitepapers, fact sheets, webinars, trials, or basically, any content asset for which someone would be willing to exchange their information.
Tangible Long-term results.
The best business blogs answer common questions their readers and customers have. If you consistently create valuable content or articles for your target audience, it’ll establish you as an industry leader or authority in their eyes.
Link building.
Inbound links or backlinks are among the 200 factors the Google algorithm considers when ranking a site on its search engine result page. Many experts and small business owners also believe backlinks to be the 3rd most crucial factor in search engine optimization. “Although generating inbound links is essential, 41% of SEO experts say link building is the most challenging part of search optimization“.
When you create articles that are not only valuable to your potential customers but also to other companies that your audience sees as industry leaders, it’d be easier to gain relevant links. Links for authoritative websites serve as a vote of confidence or recommendation from other websites. And it signals to Google that you’re trustworthy and an expert in your industry. Another benefit of backlinks is that they help you build your domain authority, which helps improve your overall discoverable.
You Can Repurpose Blog Content For Social Media.
Blogging for your business also helps you get discovered via social media. Every time you create a new article, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet. Blog content also helps keep your social media presence going.
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