COCA-COLA BOTSWANA REBRANDS SOURCE BOTTLED STILL WATER

Coca-Cola frontline portfolio activations manager, Caroline Nyadzayo mentioned that rebranding Source to Bonaqua is a Coca-Cola Beverages Botswana’s (CCBB) initiative to offer quality products which will be easy to identify and marketable to the consumers.

“Our Source water is still locally prepared and blended to perfection using unique salts and advanced filtration system to give it that unique and refreshing taste,” said Nyadzayo.

The bottled water is branded Bonaqua across global markets as the brand is recognised with quality and will set a well-established trademark that will ensure a consistent brand experience.

“Bonaqua water bears Botswana’s Pride Mark as an endorsement of Branding Botswana’s essence which is ‘Pride and Progress,’ ” she added.

The rebranding of the Source still bottled water is phase one of CCBB’S investment which will upgrade the company’s production scale.

Source bottled water is produced in Botswana and one of the two water brands which have been ratified by Botswana Bureu of Standards (BOBS-ISO).

Source: Mmegi