DTCB STRATEGY TO GENERATING BILLIONS
The Diamond Trading Company Botswana (DTCB) has developed a five-year strategy which helps the company generate a revenue of between three to four billion Pula in five years.
The Managing Director (MD) of DTCB, Sedireng Serumola said during the company’s 50th anniversary that the new strategy is aimed at changing DCTB into a high Performing Organisation (HPO) that is moved with a purpose of Unlocking Diamond Value and Adding Sparkle to Lives.
“It is often said ‘strategy is about choices,’ therefore, in line with that saying, we have chosen four strategic priorities, and these are: Customer Experience, Technology and Innovation, Organisation Capability and Sustainability. Through this strategy, we will seek opportunities to increase our revenue streams and in so doing increase shareholder value by releasing between 3 to 4 billion Pula during the five year strategy period,” said Serumola.
Serumola added that the strategy was developed to be in line with the country’s national priority of Digital Transformation, hence it comes with a Transformational Operating Model to allow DTCB to operate much more efficiently.
He further recognised that optimisation of processes alone is not sufficient to unlock value, hence they have identified Technology and Digital Transformation as key enablers of the success of the new strategy.
source: guardian newspaper
