YouTube is king and content creation for children is a goldmine in which Ugandan, Kenyan, Nigerian, and South African creators are coining it, in a continent with only 22% internet access, a report by CashNetUSA revealed.
Despite the three African countries showing some marked improvement, the Arab states in Africa rule the roost.
“African YouTubers haven’t traditionally been able to reach the viewing figures of large content creators in other regions; they face an uphill struggle as only 22% of Africa’s population have access to the internet. Despite this, there are signs of growing demand for YouTube content in the region. Kenya, Nigeria, and South Africa all have at least 300 channels with more than 100 000 subscribers,” the report says.
- The biggest earner in Africa, according to the report, is Creative Crafts in Five Minutes YouTube channel which launched in 2017, it has made about R152 million.
- Followed by Algerian cooking YouTuber Oum Walid with about R84m in earnings.
- The biggest earner in Sub Saharan Africa is Nigerian comedian Mark Angel with about R73.5 million.
- Moroccan Baraka Ibaraka raking in about R50 million, and then the Senegalese duo of Hussein and Zeinab with a total of R40 million.
- Masaka Kids Africana, a children’s musical ensemble from Uganda, has earnings estimated to be around R22.75 million.
- Lastly South Africa’s 48 year-year-old Michael Jamison who is famous for his self-named zoo house, he rose to prominence for living with his two Bengal tigers, Enzo and Diego, and Ozzy, a Siberian tiger, and has made a cool R17.5 million ($1 million) from his YouTube channel.
YouTube still reigns despite the rising popularity of other content creation platforms like TikTok, Instagram, and Twitch.