8 SALES PERSONALITY TRAITS TO HELP ATTRACT CLIENTS AND STAND OUT

One needs a set of sales skills in order to create a base of attracting your clients through your sales pitches, proposals and marketing. In order to achieve an excellent deal with a client, one has to have sales personality which will help in attracting clients.

Below are tips of boosting your sales personality to attract clients for your business:

1. Act upon your client’s needs and wants: take more time to discover your customer’s needs, desires and expectations. They are the intended buyer, so it’s all about them, not about you. This will tune you in to why they buy.
2. Become a valued resource: this is a natural consequence of the first step. If you take time to listen and ask questions, you will quickly be perceived as a resource,
   consultant or problem solver, rather than just a sales person.
3. Do your homework: demonstrate that you are willing to help the customer by anticipating what they need and having answers to potential objections. Make them
   good, solid answers grounded in an unshakable understanding of how your
   product or service fits the customer.
4. Under promise and over deliver: one reason a business starts fast and then stumbles is that it promised what it could not deliver. Far better to promise slightly less than what you can truly deliver, and thereby exceed customer expectations
   rather than falling short. The customer will be pleasantly surprised and more likely to become a repeat buyer.
5. Relax and get real: a stiff robot-like sales approach won’t win over many prospects. If your sales people are uncomfortable, the client will probably be uncomfortable too.
6. Be positive and stay positive, no matter what: it’s easy, and potentially deadly to get grumpy or cynical if sales get sickly. But when selling heads south, it’s all the more important to display a winning smile and positive attitude — especially for the
   business owner in charge.
7. Take a few chances: try out a new approach, a new marketing pitch or advertising channel. You’ll make mistakes, but learn from them. The rewards you gain are
   often a function of the risks you’ve taken. When operating a business in today’s competitive world, the greater risk is in thinking that the status quo will suffice.
8. Be an opportunist: turn on or tune up your new opportunity radar. One of the dangers of early success in a start-up is a sense of entitlement to new business.
   Opportunities almost always abound. You just have to know where to look and how to recognize them. Be constantly alert to potential partnerships, tie-ins or other ways to expand your selling base.